Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance
Year of publication: |
2001
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Authors: | Olson, Eric M. ; Walker, Orville C. ; Ruekert, Robert W. ; Bonner, Joseph M. |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 18.2001, 4, p. 258-271
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