Patterns of gift giving and their marketing implications
Year of publication: |
1968
|
---|---|
Authors: | Lowes, Bryan ; Turner, John ; Wills, Gordan |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 2.1968, 3, p. 217-229
|
Publisher: |
MCB UP Ltd |
Subject: | Gifts | Marketing | Consumer behaviour | United Kingdom |
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