Patterns of influence in the purchase of consumer durables by Mexican households
Year of publication: |
1982
|
---|---|
Authors: | Huszagh, Sandra M. ; Murphy, Arthur D. |
Published in: |
An assessment of marketing thought and practice. - Chicago, Ill. : American Marketing Assoc., ISBN 0-87757-158-9. - 1982, p. 1-6
|
Subject: | Verbrauchsgüter | Marktforschung | Mexiko |
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