Patterns of Vietnamese buying behaviors on luxury branded products
Year of publication: |
2017
|
---|---|
Authors: | Ho Huy Tuu ; Olsen, Svein O. ; Le Chi Cong |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 4, p. 778-795
|
Subject: | Power | Social norms | Openness to experience | Luxury attributes | Moderator effect | Perceived resources | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Vietnam | Viet Nam | Soziale Norm | Social norm |
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