Pay attention, please! Person brand building in organized online attention economies
Year of publication: |
2021
|
---|---|
Authors: | Smith, Andrew N. ; Fischer, Eileen |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 2, p. 258-279
|
Subject: | Person branding | Organized online attention economies | Attention economy | Digital platforms | Qualitative methods | Netnography | Wahrnehmung | Perception | Wettbewerb | Competition | Markenführung | Brand management | Social Web | Social web | Digitale Plattform | Digital platform |
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