Pay Less, Get More - ???Insurance Scheme??? as a Sustainable Business Approach to Capacity Building Services

In advisory services, the author often tries to develop markets for capacity building services where currently there is no visible demand or supply. For the Corporate Governance (CG) Program in Southern Europe, the author developed a market-based approach to enable our partners to explore new business opportunities in the field of specialized education, training, and conferences that they previously had avoided because of lack of experience and/or high financial risks