Pay online or pay on delivery? : an ERP study of how payment methods affect online purchase decisions for search vs. experience products
Haihong Yu, Yongchong Liang, Ailian Wang, Qi Fan, Jia Jin
| Year of publication: |
2022
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|---|---|
| Authors: | Yu, Haihong ; Liang, Yongchong ; Wang, Ailian ; Fan, Qi ; Jin, Jia |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 91.2022, p. 1-8
|
| Subject: | Emotion | Event-related potentials | Payment method | Perceived risk | Product type | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | ERP-System | ERP system | Experiment | Zahlungsbereitschaftsanalyse | Willingness to pay | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.joep.2022.102526 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399960