Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
Year of publication: |
2012-12
|
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Authors: | Schmidt, Klaus M. ; Spann, Martin ; Zeithammer, Robert |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | customer-driven pricing mechanisms | pay what you want | revenue management | price discrimination | social preferences |
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