Pay what you want as a marketing strategy in monopolistic and competitive markets
Year of publication: |
2015
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Authors: | Schmidt, Klaus M. ; Spann, Martin ; Zeithammer, Robert |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 61.2015, 6, p. 1217-1236
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Subject: | customer-driven pricing mechanisms | pay what you want | price discrimination | revenue management | social preferences | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Konsumentenverhalten | Consumer behaviour | Revenue-Management | Revenue management | Marketingmanagement | Marketing management | Kundenintegration | Customer integration |
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