Pay-What-You-Want –Praxisrelevanz und Konsumentenverhalten
Year of publication: |
2010
|
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Authors: | Kim, Ju-Young ; Natter, Martin ; Spann, Martin |
Institutions: | Universität <Frankfurt, Main> / Lehrstuhl für Betriebswirtschaftslehre insbesondere Marketing |
Subject: | Preisbildung | pricing | Marktsegmentierung | Market Segmentation | Referenzpreis | reference price | Marktmechanismus | Verbraucherverhalten |
Extent: | 311296 bytes 29 p. application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
Classification: | Terms and pricing policy ; Consumer behaviour ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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