Payments, promotion, and the purple pill
Year of publication: |
2015
|
---|---|
Authors: | Ridley, David B. |
Published in: |
Health economics. - Chichester : Wiley-Blackwell, ISSN 1057-9230, ZDB-ID 1135838-5. - Vol. 24.2015, 1, p. 86-103
|
Subject: | pharmaceutical | drug | elasticity price | copayment | advertising | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity | Pharmaindustrie | Pharmaceutical industry |
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