Peculiarity of the bit rot and link rot phenomena

Purpose Almost two decades after diagnosing the link rot phenomenon, and in spite of the universal character of the bit rot phenomenon, the need for reminding about these is still valid. This is because it appears that digital device users have become accustomed to them. The bit rot and link rot phenomena describe the inability to access specific contents or the inability to use specific digital resources. This paper aims to answer the question as to whether it is possible to eliminate the link rot and bit rot phenomena from the internet space. Design/methodology/approach The link rot and bit rot phenomena were characterised based on a review of various source materials, including the academic literature and internet materials. Findings The phenomena known as bit rot and link rot have already been well researched and described. Research has revealed the reasons for their occurrence, and also offered recommendations on how to minimise their occurrence. In the current digital ecosystem, however, it is not possible to completely eliminate the link rot and bit rot phenomena. Research limitations/implications One can forecast that the link rot phenomenon will intensify and the internet resources will be even more unstable, because more and more new, highest-level domains which are purchased are emerging. Originality/value The study compares the phenomena of bit rot and link rot, even though they are usually considered separately. Moreover, it presents the terms of “digital bumps”, which cause “digital tsunami”.