Peer effects in corporate advertisement expenditure : evidence from China
Zhifang Su, Luhan Wang, Jing Liao, Xin Cui
| Year of publication: |
2023
|
|---|---|
| Authors: | Su, Zhifang ; Wang, Luhang ; Liao, Jing ; Cui, Xin |
| Published in: |
Research in international business and finance. - Amsterdam [u.a.] : Elsevier, ISSN 0275-5319, ZDB-ID 424514-3. - Vol. 64.2023, p. 1-15
|
| Subject: | Advertising expenditure | China | Economic uncertainty | Market competition | Peer effects | Werbung | Advertising | Soziale Gruppe | Social group | Ausgaben | Expenditure |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ribaf.2022.101808 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014259000