Extent: | 1 Online-Ressource (29 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Schmalenbach Business Review, Vol. 59, No. 4, pp. 364-386, 2007 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 1, 2006 erstellt |
Classification: | M3 - Marketing and Advertising ; D12 - Consumer Economics: Empirical Analysis ; O32 - Management of Technological Innovation and R&D |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014027263