Peer-to-Peer carsharing : consumer acceptance and relevance in perspective of disruptive technologies
Dr. Volker Amann
| Year of publication: |
März 2018
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| Authors: | Amann, Volker |
| Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 64.2018, 1, p. 49-50
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| Subject: | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Disruptive Innovation | Disruptive innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011957409