Pengaruh Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Stockist Center K-Link Medan
The purpose of this study was to determine the factors that affect customer loyalty in the K-link stockist center field. The research method used in this research is Descriptive Analysis and Multiple Linear Regression Method (Multiple Linear Regression). The study population of 72 people. The sample size in this study was determined using the Slovin formula, and the number of samples obtained at 41.86 rounded to 42 people. In this study the authors using accidental sampling method.Results showed that based on the partial test results, it can be seen that the test results can be known simultaneously, the most influential variable in a positive and significant impact on customer loyalty (Y) is the variable reliability (X2), while direct evidence variable (X1) and empathy variables (X5 ) also has an influence on customer loyalty (Y) but not so significant because of significant value t> alpha of 0.05. Variable responsiveness (X3) and the variable insurance (X4) has the value t count that is smaller than value t tables, so it can be seen that the variable responsiveness and assurance have less influence on customer loyalty (Y).
Year of publication: |
2011-09-21
|
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Authors: | Azwarsyah, Deddy |
Other Persons: | Dalimunthe, Ritha F. (contributor) |
Subject: | Dimensi Kualitas Pelayan | Loyalitas |
Saved in:
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