Penny wise and pound foolish? : how thinking style affects price cognition
Year of publication: |
June 2018
|
---|---|
Authors: | Tu, Lingjiang ; Pullig, Chris |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 2, p. 261-273
|
Subject: | Nine-ending prices | Thinking style | Analytic thinking | Holistic thinking | Price cognition |
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