People and products : consumer behavior and product design
Allan J. Kimmel
| Year of publication: |
2015
|
|---|---|
| Authors: | Kimmel, Allan J. |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Verbraucherverhalten | Industriedesign |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | viii, 311 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index People and products in an evolving marketplaceTechnology and innovation in everyday life -- Consumer demands and product usability -- Product design and aesthetics -- Consumers as active participants in the product design process -- The future of things. |
| ISBN: | 978-1-138-81224-6 ; 978-1-138-81225-3 ; 978-1-315-74891-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547303