People rely less on consumer reviews for experiential than material purchases
Year of publication: |
2020
|
---|---|
Authors: | Dai, Hengchen ; Chan, Cindy ; Mogilner, Cassie |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019/2020, 6, p. 1052-1075
|
Subject: | experiential purchases | material purchases | consumer reviews | objective quality | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Beschaffung | Procurement |
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