A people researcher's view on Greater China - Here's how a major multinational is building market know-how to cater for China's developing market.
| Year of publication: |
2007
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|---|---|
| Authors: | Un, Stefanie ; Bevolo, Marco |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 10.2007, p. 22-25
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