Perceived benefits of retail loyalty programs : their effects on program loyalty and customer loyalty
Year of publication: |
2013
|
---|---|
Authors: | Kim, Hye-yŏng ; Lee, Ji Young ; Choi, Dooyoung ; Wu, Juanjuan ; Johnson, Kim K. P. |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 12.2013, 2, p. 95-113
|
Subject: | apparel | loyalty | retail | US consumers | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Bekleidung | Clothing |
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