Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Year of publication: |
2015
|
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Authors: | Vera, Jorge |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 2, p. 147-156
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Subject: | Customer satisfaction | Customer perceived value | Brand loyalty | Brand performance | Brand equity | Consumer involvement | Disposition to pay a higher price | Perceived brand quality | Premium price | Superior customer perceived value | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Markenführung | Brand management | Kundenzufriedenheit | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Produktqualität | Product quality |
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