Perceived consumer effectiveness in Indian market : an analysis
Karnika Gupta and Narendra Singh
| Year of publication: |
2018
|
|---|---|
| Authors: | Gupta, Karnika ; Narendra Singh |
| Published in: |
Business analyst : a refereed journal of Shri Ram College of Commerce. - Delhi, ISSN 0973-211X, ZDB-ID 2824157-5. - Vol. 39.2018, 2, p. 153-167
|
| Subject: | Perceived Consumer Effectiveness | Effective | Ineffective | Segments | Indien | India | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391571