Perceived images and vocations of local territorial systems : implications for place branding strategies
Giovanni Pino, Gianluigi Guido and Alessandro M. Peluso
| Year of publication: |
2015
|
|---|---|
| Authors: | Pino, Giovanni ; Guido, Gianluigi ; Peluso, Alessandro M. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 3, p. 287-302
|
| Subject: | Customer experience | Place branding | Big Five Model | Inductional marketing strategies | Local territorial systems | Personality traits | Place image | Place marketing | Standortmarketing | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Marketingmanagement | Marketing management | Tourismusmarketing | Tourism marketing |
| Extent: | Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011378302