Perceived needs and emotional responses to brands : a dual-process view
Harry A. Taute; Jeff Peterson; Jeremy J. Sierra
| Year of publication: |
2014
|
|---|---|
| Authors: | Taute, Harry A. ; Peterson, Jeff ; Sierra, Jeremy J. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 1, p. 23-42
|
| Subject: | affect | brand attitude | need for achievement | need for cognition | purchase intent | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Emotion | Markenführung | Brand management | Markenimage | Brand image | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010234573