Perceived product attributes, consumer motivation and product positioning decisions
Eduardo L. Roberto
| Year of publication: |
1979
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|---|---|
| Authors: | Roberto, Eduardo L. |
| Published in: |
The Philippine review of economics and business : a joint publ. of the School of Economics and the College of Business Administration, University of the Philippines. - Quezon City : [Verlag nicht ermittelbar], ISSN 0115-9011, ZDB-ID 869665-2. - Vol. 16.1979, 3/4, p. 117-130
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| Subject: | Produktgestaltung | Verbraucher | Philippinen | Manila |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002705859