Perceived Purchase Risk in the Technological Goods Purchase Context: An Instrument Development and Validation
Year of publication: |
2010-08-31
|
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Authors: | Salehudin, Imam |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Instrument Validation | Perceived Purchase Risk | Technological Goods |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Published in International Journal of Research in Commerce, IT & Management 1.2(2012): pp. 41-48 |
Classification: | M31 - Marketing ; M39 - Marketing and Advertising. Other |
Source: |
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