Perceived quality and image : when all is not "rosy"
Pamela Miles Homer
| Year of publication: |
2008
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|---|---|
| Authors: | Homer, Pamela Miles |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 7, p. 715-723
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| Subject: | Markenimage | Brand image | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003709478