Perceived risk : an experimental investigation of consumer behavior when buying wine
Year of publication: |
November-December 2016
|
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Authors: | Outreville, J. François ; Desrochers, Jean |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 6, p. 549-559
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Subject: | Kaufentscheidung | Purchase decision | Wein | Wine | Entscheidung unter Risiko | Decision under risk | Zahlungsbereitschaftsanalyse | Willingness to pay | Verhaltensökonomik | Behavioral economics |
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