Perceived risk in mail-order and retail store buying
Year of publication: |
1970
|
---|---|
Authors: | Spence, Homer E. ; Engel, James F. ; Blackwell, Roger D. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 7.1970, 3, p. 364-369
|
Subject: | Versandgeschäft | Verbraucher | Vereinigte Staaten |
-
Mathematical models in marketing
Murdick, Robert G., (1971)
-
Ornstien, Edwin J., (1970)
-
History of Sears, Roebuck and Co., Chicago
(1959)
- More ...
-
Engel, James F., (1986)
-
Contemporary cases in consumer behavior
Blackwell, Roger D., (1985)
-
Engel, James F., (1976)
- More ...