Perceived risk in product innovation projects: Development of a risk skeleton
Year of publication: |
1999
|
---|---|
Authors: | Halman, J.I.M. ; Keizer, J.A. ; Song, X. Michael |
Institutions: | Eindhoven Centre for Innovation Studies (Ecis), Technische Universiteit Eindhoven |
Subject: | risk perception | risk analysis | product innovation |
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