Perceived risk, risk-reduction strategies (RRS) and consumption occasions: Roles in the wine consumer's purchase decision
Year of publication: |
2013
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Authors: | Bruwer, Johan ; Fong, Miranda ; Saliba, Anthony |
Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 25.2013, 3 (13.6.), p. 369-390
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Saved in:
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