Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Xiaoli Nan
| Year of publication: |
2013
|
|---|---|
| Authors: | Nan, Xiaoli |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 34.2013, 2, p. 195-211
|
| Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009770245