Perception and preference mapping in the analysis of marketing behavior
Year of publication: |
1967
|
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Authors: | Green, Paul E. ; Halbert, Michael H. ; Robinson, Patrick J. |
Published in: |
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section. - Alexandria, Va. : Assoc., ISSN 0066-0736, ZDB-ID 209119-7. - 1967, p. 129-145
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Subject: | Marktforschung | Methodologie |
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