Perception based pricing strategies for mobile services in customer marketing context
Juha Munnukka
| Year of publication: |
2004
|
|---|---|
| Authors: | Munnukka, Juha |
| Publisher: |
Jyväskylä : Univ. of Jyväskylä |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 65, 19, 25, 20, 19 S. : graph. Darst. |
|---|---|
| Series: | Jyväskylä studies in business and economics. - Jyväskylä, ISSN 1457-1986. - Vol. 34 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Zugl.: Jyväskylä, Univ., Diss., 2004 |
| ISBN: | 951-39-1804-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004231456