Perception is reality... : how digital retail environments influence brand perceptions through presence
Year of publication: |
2021
|
---|---|
Authors: | Cowan, Kirsten ; Spielmann, Nathalie ; Horn, Esther ; Griffart, Clovis |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 123.2021, p. 86-96
|
Subject: | Brand evaluations | Mental imagery | Online retailing | Presence | Sensory marketing | Virtual reality | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Online-Handel | Markenimage | Brand image | Markenführung | Brand management | Virtuelle Realität | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
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