Perception study of customers of a global fast food restaurant in India and USA
Year of publication: |
2022
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Authors: | Srivastava, Rajesh ; Paul, Manimoy ; Bhanot, Sandeep |
Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 26.2022, 3, p. 379-406
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Subject: | perception | country culture | fast food restaurants | McDonald restaurants | brand communication | consumer culture theory | CCT | social exchange theory | SET | India | USA | Indien | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | United States | Schnellgastronomie | Fast-food industry | Fast Food | Fast food | Markenführung | Brand management |
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