Perceptions of a selected group of relatively affluent blacks regarding certain aspects of tourism
Recent international and local developments have had a negative influence on the South African Tourism industry, particularly regarding the number of overseas tourists visiting the country. To compensate, the industry has renewed its interest in local options - particularly the potential and opportunities the black market offers. However, there appears to be a high degree of uncertainty about utilizing its potential. This study is an attempt to gain some insight into the tourism needs and requirements of a particular market segment, namely relatively affluent blacks. The findings reveal that affluent blacks do not exhibit tourism needs which are unique to that particular market segment, but do suggest definite needs and preferences. Information pertaining to these needs is essential for the marketer of tourism to ensure that appropriate marketing strategies are formulated which will allow for proper utilization of opportunities to the advantage of both marketer and consumer.
Year of publication: |
1988
|
---|---|
Authors: | Boshoff, C. ; Du Plessis, A. P. |
Published in: |
South African Journal of Business Management. - Cape Town : African Online Scientific Information Systems (AOSIS), ISSN 2078-5976. - Vol. 19.1988, 3, p. 109-114
|
Publisher: |
Cape Town : African Online Scientific Information Systems (AOSIS) |
Saved in:
freely available
Saved in favorites
Similar items by person
-
A survey of definitions of small business in the southern African context
Du Plessis, A. P., (1989)
-
Toegevoegde waarde in jaarverslae van Suid-Afrikaanse maatskappye: 'n Kort oorsig van die praktyk
Du Plessis, A. P., (1987)
-
Die staat van toegevoegde waarde as komponent van finansiele verslaggewing in die RSA
Du Plessis, A. P., (1991)
- More ...