Perceptions of Offensive Advertising Elements: A China-U.S. Comparison
Year of publication: |
2008
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Authors: | Waller, David ; Christy, Timothy ; Fam, Kim-Shyan |
Published in: |
Journal of East-West business. - Philadelphia, Pa : Routledge, Taylor & Francis Group, ISSN 1066-9868, ZDB-ID 1280549x. - Vol. 14.2008, 3-4, p. 325-344
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