Perceptions of "organic" food : a view through brand theory
Julie V. Stanton; Deirdre T. Guion
| Year of publication: |
2015
|
|---|---|
| Authors: | Stanton, Julie V. ; Guion, Deirdre T. |
| Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 27.2015, 2, p. 120-141
|
| Subject: | brand theory | organic food | marketing strategy | consumer confusion | confirmatory factor analysis | Bio-Lebensmittel | Organic food | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011284441