Perceptions of the media in three different cultures: The United States, Australia and Taiwan
Year of publication: |
1998
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Authors: | Chen, H. ; Allmon, D. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 17.1998, 2, p. 233-254
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