PERCEPTIONS OF WOMEN ENTREPRENEURS IN MALE-DOMINATED LEADERSHIP CULTURES: MORE POSITIVE SUPPORT FOR WOMEN THAN MANY THOUGHT

Traditionally, women have had less access to education and have not been expected to run companies, positions typically reserved for men. However, this study demonstrates a trend toward tremendous support for women in business. The purpose of this paper was to gauge indigenous perceptions of the potential for women to own and lead businesses in three developing countries. Based on primary survey data from Thailand, China, and Vietnam, findings provide strong support for educating women, and indicate that women are perceived as being capable of owning and leading businesses and are believed to have the characteristics necessary to be business leaders.