Perceptual deterrents of the green consumer
Year of publication: |
2022
|
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Authors: | Andrews MacLelland, Melinda ; Foster, Jamye ; Pollitte, Wesley |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 25.2022, 2, p. 293-318
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Subject: | Consumer judgment | Green behaviors | Green marketing | Mediation analysis | Projective technique | Self-congruity theory | Social judgment theory | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product |
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