Perceptual maps and the optimal location of new products: an integrative essay
| Authors: | SCHMALENSEE, Richard ; THISSE, Jacques-François |
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| Institutions: | Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain |
| Extent: | text/plain |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | In : International Journal of Research in Marketing, 5, 225-249, 1988 Number -840 |
| Other identifiers: | 10.1016/0167-8116(88)90003-1 [DOI] |
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Persistent link: https://www.econbiz.de/10010926133