Perceptual position and competitive brand strategy in a two-dimensional, two-brand market
Year of publication: |
1989
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Authors: | Carpenter, Gregory S. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 35.1989, 9, p. 1029-1044
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Subject: | Marketingmanagement | Marketing management | Markenartikel | Brand | Theorie | Theory |
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