Performance-based advertising : advertising as signals of product quality
Year of publication: |
2012
|
---|---|
Authors: | Feng, Juan ; Xie, Jinhong |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 23.2012, 3/2/2, p. 1030-1041
|
Subject: | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy | Werbewirkung | Advertising effects | Signalling |
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