Performance implications of the direct and moderating effects of centralization and formalization on customer orientation/ Seigyoung Auh; Bulent Menguc
Year of publication: |
2007
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Authors: | Auh, Seigyoung ; Menguc, Bulent |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 8, p. 1022-1034
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Subject: | Industrieproduktion | Industrial production | Beziehungsmarketing | Relationship marketing | Kontrolltheorie | Control theory | Performance-Messung | Performance measurement | Schätzung | Estimation | Befragung | Interview | Australien | Australia |
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