Performance implications of market orientation, marketing resources, and marketing capabilities
| Year of publication: |
2012
|
|---|---|
| Authors: | Ngo, Liem Viet ; O'Cass, Aron |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 28.2012, 1 (1.2.), p. 173-188
|