Performance management using a value-based customer-centered model
Year of publication: |
2015
|
---|---|
Authors: | Abdolvand, Neda ; Albadvi, Amir ; Aghdasi, Mohammad |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 53.2015, 18 (15.9.), p. 5472-5483
|
Subject: | customer lifetime value (CLV) | customer segmentation | customer retention | retail banking | performance management | data envelopment analysis (DEA) | Data-Envelopment-Analyse | Data envelopment analysis | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Performance-Management | Performance management | Privatkundengeschäft | Personal banking | Performance-Messung | Performance measurement | Bank |
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