Performance marketing as a factor in the range of designing modern business models
Year of publication: |
[2017]
|
---|---|
Authors: | Hys, Katarzyna |
Published in: |
Strategic performance management : new concepts and contemporary trends. - New York : Nova Science Publishers, ISBN 978-1-5361-2681-5. - 2017, p. 95-102
|
Subject: | Performance-Management | Performance management | Marketing | Geschäftsmodell | Business model | Produktivität | Productivity | Performance-Messung | Performance measurement |
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